Online Marketing Innovation: Stand Out and Make Your Business Remarkable

Online Seminar Available Now On Demand
Where: Your Computer
Price: $99  
  

Overview:

Seth Godin makes it clear that companies have no choice: they must constantly innovate to grow. Not just innovate in advertising, but in the products and services they create. Godin is a World Innovation Forum 2010 speaker, author of the most popular marketing blog in the world and a bestselling author.

In this online seminar, Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off and how these and other business decisions determine whether your business becomes invisible or remarkable. Using real world examples from organizations large and small, Godin reveals the benefits of using creative, remarkable thinking to transform business ideas and practices.

What You'll Learn:

- Why marketers fail if they see the Internet like TV with a lot of channels.
- How Leadership has become the most powerful form of marketing... and why creating movements that matter is the most important work you can do.
- What’s a meatball sundae and how can you avoid one.
- …And most of all, how the revolution introduced by the internet will transform every organization, even yours.

Entrepreneur and agent of change, Seth Godin is the author of 11 bestsellers including Purple Cow, All Marketers Are Liars, and Tribes: We Need You To Lead Us. Godin has always been on a path combining business, innovation and technology.

After receiving his MBA from Stanford University, he founded the breakthrough Internet company Yoyodyne, which became the #1 creator of direct mail and promotions on the web by 1998. When it was sold to Yahoo!, Godin took over as Vice President of Direct Marketing for the Internet giant. In 2005, he founded Squidoo.com, a website where users can share links and information about an idea or topic important to them. Defined over a decade ago as "the ultimate entrepreneur for the Information Age" by BusinessWeek, his profile is as strong as ever, recently referred to by Forbes as “a demigod on the Web.”


Online Marketing Innovation:
Stand Out and Make Your Business Remarkable

Online Seminar Available Now On Demand
Where: Your Computer
Price: $99