Charlene Li

Social Networks:
Creating and leading winning social media strategies

Online Seminar Available Now On Demand
Where: Your Computer
Price: $99

Participate from your desktop or conference room. Invite and attend with your whole team at one low price of $99 per location. Each registration comes with access to the archived version of the program and the materials for 1-year.

According to World Business Forum 2010 speaker and best-selling author Charlene Li, we are in the midst of a groundswell - the spontaneous movement of people using online tools to connect, take charge of their own experience, and get what they need -- information, support, ideas, products and bargaining power -- from each other.

The groundswell is creating a new reality in which customers are demanding that they be given a role in all processes of a business and forcing organizations to give up control – or more specifically, the semblance of control.

At the same time, command-and-control leadership and traditional hierarchical structures are too brittle to deal with fast-moving changes. But there is also a very real limit to how much control a business can give up.

This shift is about much more than simply being open, authentic, and transparent. It requires a considered and rigorous approach to leadership, strategy, and management that can be studied, emulated, developed, and most importantly, measured.

This online seminar will help you understand the role of social media and social technologies as catalysts and how you can develop your own successful social media strategy. Based on her business best seller, “Groundswell: Winning in a World Transformed by Social Technologies” (Harvard Business Press 2008), Charlene Li outlines a road map to winning in the groundswell. She will also spend a good portion of the online seminar taking questions from the audience.

What you will learn:

- Proven strategies for tapping into and succeeding in the groundswell
- What the ?Engagement Pyramid? consists of and why it is so important
- Keys to building relationships with your customers and learning from their conversations
- How to lead by being open and giving up control ? and why it is so important in the newly social world

Price: $99   

Charlene Li , former Vice President and Principal Analyst at Forrester Research and founder of Altimeter Group, is an independent thought leader and analyst on emerging technologies, with a specific focus on social technologies, interactive media, and marketing. She is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies, a business best seller published by Harvard Business Press in 2008.

Prior to joining Forrester, she was a consultant with Monitor sGroup in Boston and Amsterdam. She also spent five years in online and newspaper publishing. She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.

Charlene is one of the most frequently-quoted industry analysts by The Wall Street Journal, The New York Times, USAToday, Reuters, and The Associated Press. She was named by AdAge as one of its top Women To Watch in 2008 and by NowPublic as one of the 50 most influential people in Silicon Valley.

Duration: 60 Minutes
Where: Your Computer
Price: $99