Kevin Roberts

Lovemarks: Creating Loyalty Beyond Recession

Online Seminar Available Now On Demand
Duration: 60 Minutes
Where: Your Computer
Price: $99   


Participate from your desktop or conference room. Invite and attend with your whole team at one low price of $99 per location. Each registration comes with access to the archived version of the program and the materials for 1-year.

The financial crisis has led to a system reboot for the world of advertising and marketing, a simultaneous scaling back and looking forward as marketing moves through an inflection point. Many things are unclear, but what is clear is that the value equation will never be the same again. From investment to divestment, from low-end to luxury, from making stuff to marketing it, the challenges ahead demand new strategies, ideas and executions. How will you survive and thrive?

- The outlook for the marketing industry and what this means for you
- The what, why and how of “Winning Ugly”, succeeding in business in down times
- What consumers are feeling, doing and desiring from business now
- What are Lovemarks, why they matter, and how you become a Lovemark
- What true value is and how Lovemarks reinvent and reframe to deliver it
- How to interpret “sustainability” and turn obligation into inspiration.

Price: $99   

About Kevin Roberts:

Kevin Roberts is the New York-based CEO Worldwide of Saatchi & Saatchi, one of the world’s leading creative organizations with a team of 6000 people across 86 countries. Appointed in 1997, he previously held international marketing and leadership positions with Gillette, Procter & Gamble, PepsiCo, and Lion Nathan.

He is a member of the Publicis Groupe Directoire, the leadership team of Saatchi & Saatchi’s parent company. Clients of Saatchi & Saatchi include Procter & Gamble, Toyota, Lexus, General Mills, Visa International, JCPenney and Novartis. Active in academic life, Kevin is CEO in Residence at Cambridge University’s Judge Business School in the UK, Honorary Professor of Innovation and Creativity at the University of Auckland Business School, and Honorary Professor at the Peruvian University of Applied Sciences in Lima. He was awarded an Honorary Doctorate by the University of Waikato in New Zealand, and holds an Honorary Doctorate in Laws from Lancaster University. Kevin is a member of the Board of Directors of Telecom New Zealand, and the Chairman of USA Rugby.

Kevin’s published marketing and management books include Lovemarks: the Future Beyond Brands (18 languages), sisomo: the future on screen, co-authorship of Peak Performance: Business lessons from the World’s Leading Sports Organizations, and Diesel: XXX Years of Diesel Communication.

When: Available now On Demand
Duration: 60 Minutes
Where: Your Computer
Price: $99