Reverse Innovation: A New Strategy for Creating the Future

When: Thursday, March 18th, 2010. 1:00pm EST
Where: Your Computer
Duration: 60 Minutes
Price: $99      

Overview:

According to World Business Forum 2010 speaker and international bestselling author Vijay Govindarajan, innovation and future thinking are key elements required toward developing and maintaining a successful business.

In a global business landscape that is constantly shifting and evolving at an ever quickening pace, leaders need to think ahead and prepare for what’s coming rather than relying just on the same trusted strategies that have worked in the past. It is with this in mind that the concept of reverse innovation was developed.

Historically, multinationals innovated in rich countries and sold those products in poor countries. Reverse innovation is doing just the opposite – it is about innovating in poor countries and bringing those innovations to transform rich countries.

This online seminar will help you understand the concept of reverse innovation; discover its intricacies and gain insight into how to use reverse innovation to your benefit.

What You'll Learn:

- In-depth understanding of reverse innovation and its importance
- How multinationals can organize to excel in reverse innovation
- Keys to implementation

About Vijay Govindarajan:
Vijay Govindarajan is widely regarded as one of the world’s leading experts on strategy and innovation, one of the outstanding thought-leaders of the new generation, according to The Wall Street Journal and BusinessWeek. Professor of International Business and Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, he is also Professor-in-Residence and Chief Innovation Consultant at General Electric. Boeing, Coca-Cola, Colgate, Deere, FedEx, Hewlett-Packard, IBM, J.P. Morgan Chase, Johnson & Johnson, New York Times, Procter & Gamble, Sony, and Wal-Mart, among other have also sought his advice.

He has published seven books, including the international bestseller Ten Rules for Strategic Innovators, named by strategy & business as the Best Strategy Book of 2006 and ranked by The Wall Street Journal as a Top Ten Recommended Read. His articles have appeared in the Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Harvard Business Review, California Management Review, and MIT Sloan Management Review.

VG received his doctorate and his MBA with distinction from the Harvard Business School, where he was included in the Dean’s Honor List. He received his Chartered Accountancy degree in India where he was awarded the President’s Gold Medal for obtaining the first rank nationwide. He has also been named to a series of lists by influential publications including: Outstanding Faculty and Top Ten Business School Professor in Corporate Executive Education, by BusinessWeek —which features Govindarajan as one of the “superstar” management thinkers from India; Top Five Most Respected Executive Coach on Strategy, by Forbes; and Top 50 Management Thinker, by The London Times.