Reverse Innovation: A New Strategy for Creating the Future

When: Thursday, March 18th, 2010. 1:00pm EST
Where: Your Computer
Duration: 60 Minutes
Price: $99      

Overview:

According to World Business Forum 2010 speaker and international bestselling author Vijay Govindarajan, innovation and future thinking are key elements required toward developing and maintaining a successful business.

In a global business landscape that is constantly shifting and evolving at an ever quickening pace, leaders need to think ahead and prepare for what’s coming rather than relying just on the same trusted strategies that have worked in the past. It is with this in mind that the concept of reverse innovation was developed.

Historically, multinationals innovated in rich countries and sold those products in poor countries. Reverse innovation is doing just the opposite – it is about innovating in poor countries and bringing those innovations to transform rich countries.

This online seminar will help you understand the concept of reverse innovation; discover its intricacies and gain insight into how to use reverse innovation to your benefit.

What You'll Learn:

- In-depth understanding of reverse innovation and its importance
- How multinationals can organize to excel in reverse innovation
- Keys to implementation

     

Online Marketing Innovation: Stand Out and Make Your Business Remarkable

When: Thursday, April 15th, 2010. 1:00pm EST
Where: Your Computer
Duration: 60 Minutes
Price: $99      

Overview:

Seth Godin makes it clear that companies have no choice: they must constantly innovate to grow. Not just innovate in advertising, but in the products and services they create. Godin is a World Innovation Forum 2010 speaker, author of the most popular marketing blog in the world and a bestselling author.

In this online seminar, Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off and how these and other business decisions determine whether your business becomes invisible or remarkable. Using real world examples from organizations large and small, Godin reveals the benefits of using creative, remarkable thinking to transform business ideas and practices.

What You'll Learn:

- Why marketers fail if they see the Internet like TV with a lot of channels.
- How Leadership has become the most powerful form of marketing... and why creating movements that matter is the most important work you can do.
- What’s a meatball sundae and how can you avoid one.
- …And most of all, how the revolution introduced by the internet will transform every organization, even yours.

Healthcare: Generational differences and changing expectations

When: Thursday, May 13th, 2010. 1:00pm EST
Where: Your Computer
Duration: 60 Minutes
Price: $99      

Overview:

In this online seminar, healthcare pioneer, Michael Howe, shares the differences in the 4 generations served by today’s healthcare providers. For instance, the current healthcare system is structured to meet the expectations of the Greatest Generation, yet it is out of date for the majority of patients providers are now facing. Baby Boomers are looking for a system that provides two way communication and shared decision making. As the younger generations (Gen X’ers and Millennials) increase their personal and family usage of the healthcare system their service expectations will not be met. The Millennial generation is looking for a healthcare experience that is more consistent with the communal support and technology based access they experience in their personal lives (think Facebook, Twitter, and blogging). Today’s providers can learn a great deal from other service minded organizations that are successfully meeting these changing expectations driven by the new generations.

According to Howe, physicians are being overwhelmed by comments about consumerism and the steps they should take to make their practices successful in this new environment. Typically their derisive retort in the face of this input is, “Healthcare is not a retail store. We have nothing to learn from other service providers.” The truth is successful retailers understand they can change consumer behavior (i.e. purchase patterns) by delivering an experience that matches the consumers’ expectation. Healthcare providers can improve compliance to a treatment regimen (i.e. quality of care) by delivering an experience that matches their patients’ expectations in communication, education, and engagement.

What You'll Learn:

- New insights in what is driving the consumer decision making
- Differences between the 4 generations served by today’s healthcare providers
- What consumers are expecting from their healthcare system
- How physicians can deliver on the needs and expectations of their changing patient cohort