BIOGRAPHY
Herb Kelleher is a Co-founder of Southwest Airlines and currently serves as its Executive Chairman. From September 1981 through June 2001, he also served as President and CEO of the enterprising airline. Profitable for 33 consecutive years, during 1972-2002 Southwest produced the highest return to shareholders of any company included in the S&P 500. For the 10th year in a row, FORTUNE has recognized Southwest Airlines in its annual survey of "Most Admired Companies," this year ranking #3. A charismatic leader and a passionate entrepreneur, Kelleher himself has received numerous awards and honors, including the U.S. Chamber Business leadership Hall of Fame; CEO of the Year and one of historys top three CEOs (Chief Executive magazine); National Sales and Marketing Hall of Fame; and U.S. Master Entrepreneur (Inc. Magazine).
AGENDA
DAY 3 - Wednesday, April 29
All Sessions Led by Herb Kelleher
8:30 AM-10 AM 1. MISSION & VALUES
Employees first: Value the "right" people and the rest will take care of itself
Highest quality customer service: A mission which trascends time
and business cycles
Customer evangelism and the golden rule: Why being evangelical is good
business
How to infuse trust throughout the organization: Transparency, candor
and openness
Sustainable legacy: How a clear mission paves the way for longevity
while competitors come and go
Unusual but powerful: Likeability and humility
10 AM-10:30 AM COFFEE BREAK
10:30 AM-12 PM 2. BUILDING A PEOPLE-FOCUSED CULTURE OF INNOVATION
The entrepreneurial challenge: How to create an exceptional "small
company" culture - no matter the company's actual size
Entrepreneurs vs Managers: How to maintain the best entrepreneurial
spirit while managing for results
The spirit of innovation: Simplicity as an engine of change
How an unorthodox vision and a culture of innovation drive long term
success
A Case Study in duality: A disruptive innovation and a blue ocean
12 PM-1:30 PM LUNCH
1:30 PM-3 PM 3. FROM INNOVATIVE IDEA TO SUSTAINABLE ENTERPRISE
Spirit-based marketing: How marketing based on a collective spirit
makes your company your cause, not your career
Capturing mindshare: How selling an experience becomes so much more
than a transaction
Growth & Sustainability: Simplicity as the most efficient path
Flexibility & Responsiveness: Keeping your organization nimble enough to
gain competitive advantage
Integrated & Interrelated: How to make your strategy imitation-proof
RESULTS of doing vs PROCESS of doing: Why going through the motions
does not guarantee an outcome
Customer focus: How to plan, implement and revise strategy by talking
with customers and observing societal trends
3 PM-3:30 PM COFFEE BREAK
3:30 PM - 4:30 PM 4. LEADERSHIP FOR LONG-TERM GROWTH AND PROFITABILITY
Enduring leadership: How we built Southwest Airlines while staying true to
our core values
Legacy & back to the future: How the mission paves the way
Leadership & Teamwork: Why and how they are co-dependent
Passion for leadership: How to make the most of your people
Be yourself: How natural behavior leads to enhanced productivity and
teamwork
Unleashing the power of a day in the field: Make your managers do the
job
4:30 PM - 5PM 5. OPEN DISCUSSION
Q&A with Herb and concluding remarks
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