BIOGRAPHY
Herb Kelleher is a Co-founder of Southwest Airlines and currently serves as its Executive Chairman. From September 1981 through June 2001, he also served as President and CEO of the enterprising airline. Profitable for 33 consecutive years, during 1972-2002 Southwest produced the highest return to shareholders of any company included in the S&P 500. For the 10th year in a row, FORTUNE has recognized Southwest Airlines in its annual survey of "Most Admired Companies," this year ranking #3. A charismatic leader and a passionate entrepreneur, Kelleher himself has received numerous awards and honors, including the U.S. Chamber Business leadership Hall of Fame; CEO of the Year and one of history’s top three CEOs (Chief Executive magazine); National Sales and Marketing Hall of Fame; and U.S. Master Entrepreneur (Inc. Magazine).
AGENDA
DAY 3 - Wednesday, April 29
All Sessions Led by Herb Kelleher
8:30 AM-10 AM 1. MISSION & VALUES
• Employees first: Value the "right" people and the rest will take care of itself
• Highest quality customer service: A mission which trascends time
and business cycles
• Customer evangelism and the golden rule: Why being evangelical is good
business
• How to infuse trust throughout the organization: Transparency, candor
and openness
• Sustainable legacy: How a clear mission paves the way for longevity
while competitors come and go
• Unusual but powerful: Likeability and humility
10 AM-10:30 AM COFFEE BREAK
10:30 AM-12 PM 2. BUILDING A PEOPLE-FOCUSED CULTURE OF INNOVATION
• The entrepreneurial challenge: How to create an exceptional "small
company" culture - no matter the company's actual size
• Entrepreneurs vs Managers: How to maintain the best entrepreneurial
spirit while managing for results
• The spirit of innovation: Simplicity as an engine of change
• How an unorthodox vision and a culture of innovation drive long term
success
• A Case Study in duality: A disruptive innovation and a blue ocean
12 PM-1:30 PM LUNCH
1:30 PM-3 PM 3. FROM INNOVATIVE IDEA TO SUSTAINABLE ENTERPRISE
• Spirit-based marketing: How marketing based on a collective “spirit”
makes your company your “cause”, not your “career”
• Capturing mindshare: How selling an experience becomes so much more
than a transaction
• Growth & Sustainability: Simplicity as the most efficient path
• Flexibility & Responsiveness: Keeping your organization nimble enough to
gain competitive advantage
• Integrated & Interrelated: How to make your strategy imitation-proof
• RESULTS of doing vs PROCESS of doing: Why going through the motions
does not guarantee an outcome
• Customer focus: How to plan, implement and revise strategy by talking
with customers and observing societal trends
3 PM-3:30 PM COFFEE BREAK
3:30 PM - 4:30 PM 4. LEADERSHIP FOR LONG-TERM GROWTH AND PROFITABILITY
• Enduring leadership: How we built Southwest Airlines while staying true to
our core values
• Legacy & back to the future: How the mission paves the way
• Leadership & Teamwork: Why and how they are co-dependent
• Passion for leadership: How to make the most of your people
• Be yourself: How natural behavior leads to enhanced productivity and
teamwork
• Unleashing the power of a “day in the field”: Make your managers do the
job
4:30 PM - 5PM 5. OPEN DISCUSSION
• Q&A with Herb and concluding remarks
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