AGENDA
7:45 AM-8:30 AM WELCOME AND REGISTRATION
8:30 AM-10 AM 1. FUNDAMENTALS OF INNOVATION
Session led by Clayton Christensen
• The Innovator's Dilemma: Why traditional
management practices fail to drive growth
• Understanding disruptive versus sustaining innovation
• Recognizing the value of "good enough" versus "overshooting"
• Overcoming the four barriers to consumption
• Case Studies: DEC, Minimills
10 AM-10:30 AM COFFEE BREAK
10:30 AM-12 PM 2. A MODEL FOR IDENTIFYING NEW GROWTH OPPORTUNITIES
Session led by Clayton Christensen with Scott Anthony
• Identifying opportunities for disruptive innovation
• Jobs to be done: Understanding what drives consumers
to buy products and services
• Using a performance map to assess available
candidates and consumers' degree of satisfaction
• Case Studies: General Motors, Nokia
12 PM-1:30 PM LUNCH WITH CLAYTON CHRISTENSEN
1:30 PM-3 PM 3. BUSINESS MODEL INNOVATION
Session led by Mark Johnson
• The architecture of business models
• Understanding the impact of resources, processes,
customer value proposition, and profit system
• Applying the four keys to success with radical business
model innovation
• Case Studies: MinuteClinic, Tata Motors
3 PM-3:30 PM COFFEE BREAK
3:30 PM-5 PM 4. WORKSHOP
Facilitated by Clayton Christensen, Mark Johnson, and Scott Anthony
• Small group break-out session with projects related to
the day's discussion topics
DAY 2 - JUNE 18
8:30 AM-10 AM 1. PURSUING OPPORTUNITIES WITH AN EMERGENT STRATEGY
Session led by Clayton Christensen with Mark Johnson
• Reversing the roles of projections and assumptions
• Following the principle of "invest a little, learn a lot"
• Accepting that your first strategy will be wrong
• Recognizing when to re-vector, shelve, or double-down on a concept
• Case Studies: Scripps Networks, ChoiceMed
10 AM-10:30 AM COFFEE BREAK
10:30 AM-12 PM 2. DEVELOPING ORGANIZATIONAL CAPABILITIES FOR INNOVATION
Session led by Clayton Christensen with Scott Anthony
• Understanding the four elements of a supportive
innovation environment and the role of senior executives
• Establishing a common language within the enterprise
• Defining what is in- and out-of-bounds for the innovation program
• Selecting the right team leaders and members based on schools of experience
• Managing and motivating a high performance innovation team
• Case Study: Procter & Gamble, Cisco Systems
12 PM-1:30 PM LUNCH WITH CLAYTON CHRISTENSEN
1:30 PM-3 PM 3. WORKSHOP
Facilitated by Clayton Christensen, Mark Johnson, and Scott Anthony
• Small group break-out session with projects related to
the day's discussion topics
3 PM-4 PM 4. CONCLUDING REMARKS AND WRAP-UP
• Preparing an action plan on innovation
• Open discussion and Q&A
Mark Johnson is chairman of Innosight, an innovation-based consulting and executive training firm focused on helping companies and institutions innovate for new growth and transformation. He co-founded the firm with Clayton Christensen. Mark has led numerous consulting engagements within Fortune 500 companies in a broad range of industries, including consumer packaged goods, healthcare, commercial enterprise IT, oil and gas, aerospace/defense and government labs. Mark has co-authored The Innovator’s Guide to Growth (Harvard Business Press July 2008) with Innosight colleagues Scott Anthony and Joe Sinfield.
Scott Anthony, presdient of Innosight, has worked with Fortune 500 and start-up companies in industries such as media (print and broadcast), consumer products, investment banking, transportation and logistics, health care, medical devices, software, petrochemicals and communications equipment. Scott is the co-author of The Innovator’s Guide to Growth (Harvard Business Press, July 2008) with Innosight colleagues Mark Johnson and Joe Sinfield and of Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change with Clayton Christensen (Harvard Business Press, 2004).
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Regular Price: $4,500 |
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