AGENDA

7:45 AM-8:30 AM       WELCOME AND REGISTRATION

8:30 AM-10 AM          MAKING INNOVATION PART OF YOUR BUSINESS STRATEGY

                                • Innovation: As vital for established companies as start-ups

                                • Of innovative leaders and companies: Making the most out of your new
                                ideas or your legacy

                                • Successful strategic planning: Understanding what you  need to be doing and
                                looking ahead of your competition

                                • The role of leadership in innovation

10 AM-10:30 AM       COFFEE BREAK   

10:30 AM-12 PM        BRINGING ALL OF YOUR CREATIVE SKILLS TO LIGHT

                                • Turning your company into a creative power plant: How to encourage and
                                manage new ideas

                                • How to trigger the process of self-renewal and successfully expand your
                                competencies

                                • Leveraging your network, perspective, and prior experience to foster and
                                promote innovation

12 PM-1 PM              LUNCH WITH MICHAEL EISNER

                               • Innovation and creativity: The most dependable engines for any business

                               • Creativity: How to value such an important intangible and its potential for
                               growth

                               • Telling a good story: Why it is crucial for any business
                               • Case Study: Building Disney and building Tornante - the key role of creativity
                               whether your business is worth $50 billion or $50 million

2:30 PM-3 PM          COFFEE BREAK   

3 PM-4:30 PM          INNOVATION AND ITS IMPACT ON FINANCIAL SUCCESS

                              • On innovation, risk-taking, and smart decision-making:

                                 Why results are tied to good ideas, a bold vision, and

                                 a strong and personal leadership style

                              • Never forget branding: Why you can’t have innovation

                                 without the power of a good brand behind it (and vice versa)

                              • How to strengthen the bond with your consumers while

                                 innovation drives your company ahead

                              • Staying true to your brand essence: How to take your

                                 company to the top without jeopardizing its future

4:30 PM-5:30 PM      FINAL REMARKS AND WRAP-UP

                              • Lessons from the field: Management and leadership concepts for any successful
                              business

                              • Open discussion and Q&A