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- Where the next big innovations are coming from: Innovation and sustainability Listed among the world’s most powerful women, Ursula M. Burns is Chief Executive Officer of Xerox - one of the most enduring brands in business today with $17.6 billion in annual revenues. Burns became Chief Executive Officer of the corporation in July 2009 following two years serving as President. She has strengthened Xerox’s business model, resulting in a more efficient, competitive and profitable company. With more than 80 products launched in the last three years, the company has the broadest portfolio of document management systems and software in its industry and in its history.