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Andreas Weigend, Amazon.com’s Chief Scientist until January 2004, is a leading behavioral marketing expert. His career as a scientist, data strategist and quantitative methods innovator has enabled him to bridge the gap between industry and academia. As the Chief Scientist of Amazon.com, he developed data mining techniques including session-based marketing, and designed applications ranging from heuristic cross-selling to customer network and lifecycle analysis. Weigend currently teaches the graduate course Data Mining and Electronic Commerce at Stanford University.