FAQ
FRED KRUPP
Eco-Innovation


President of the Environmental Defense Fund


 Untangling the Future: Why Innovations Never Follow a Straight Line 

Transforming energy crisis, global warming and climate change from a moral challenge into a business opportunity
• The environmental story retold: what can be done to stop and revert the crisis
Redefining the intertwining roles of experts,  non profit organizations, government and business leaders
• 
Optimism, entrepreneurs and the unexpected sources of innovation
•  How to put innovative minds, frontier spirits, policy-makers, and regulators to work in unison
• Powering the future: Who the game-changers are and how they are transforming the energy sector 
• Why saving the planet can also drive profit and create wealth: Competition and eco-business

BIOGRAPHY
Fred Krupp is a pioneer in the use of market forces to attain ambitious environmental goals. His achievements run from strengthening the Clean Air Act to making the biggest corporate buyout in history, of the Texas utility TXU, contingent on climate action. He has advised presidents and partnered with DuPont, FedEx, GE, McDonald's, and Wal-Mart. His optimisitic book, Earth: The Sequel—The Race to Reinvent Energy and Stop Global Warming, co-authored by EDF staff, Miriam Horn, has recently been named one of Fast Company's "Best Business Books of 2008."

Krupp is president of the Environmental Defense Fund, a non-profit organization that links science, economics, law, and innovative partnerships with market leaders from the private-sector to create breakthrough solutions that protect the natural world while growing the economy.

Krupp is a graduate of Yale with a law degree from the University of Michigan.

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CLAYTON CHRISTENSEN
& Disruptive Innovation
VIJAY GOVINDARAJAN
& Innovation in a Global World
FRED KRUPP
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DAN ARIELY
& Predictably Irrational
CK PRAHALAD
& The New Age of Innovation
PAUL SAFFO
& Untangling the Future
INNOVATION IN ACTION
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