Changing Focus: Why Human Behavior is the Hunting Ground for Insight & Innovation

• Understanding human decision-making: The hidden forces shaping our choices
• Human Behavior in the Marketplace and the Influence of Rationality
• How Understanding irrationalities can help you unlock the secrets behind common behaviors and choices of customers, employees and managers
• Predictably irrational customers: Aligning your choices to how people really buy
• In-store and online decision-making: What makes customers react differently
• Marketing and Innovation: On motivation, met and unmet needs, emotional stakes, and the unexpected  
• The building blocks that construct a rational strategy to effectively address irrational customers 

Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and visiting Professor at the MIT Media Lab. A behavioral economist, Ariely’s research has shown that we all succumb to irrationality in situations where rational thought is expected. He is an expert on how people actually act – and why they act – in all kinds of business and economic environments, and what this means for business innovation, strategy, marketing and pricing.

Ariely is the author of the new best-selling book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, (HarperCollins). In this groundbreaking work, Ariely presents often humorous and peculiar research findings that provide new insights into human behavior – that will help us make better decisions as individuals, as corporations, and as a society.

Ariely received a Ph.D. in marketing from Duke University, a Ph.D. and M.A. in cognitive psychology from the University of North Carolina at Chapel Hill, and a B.A. in psychology from Tel Aviv University.

He publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science, CNN, NPR, and ABC’s 20/20.