Changing Focus: Why Human Behavior is the Hunting Ground for Insight & Innovation
Understanding human decision-making: The hidden forces shaping our choices
Human Behavior in the Marketplace and the Influence of Rationality
How Understanding irrationalities can help you unlock the secrets behind common behaviors and choices of customers, employees and managers
Predictably irrational customers: Aligning your choices to how people really buy
In-store and online decision-making: What makes customers react differently
Marketing and Innovation: On motivation, met and unmet needs, emotional stakes, and the unexpected
The building blocks that construct a rational strategy to effectively address irrational customers
BIOGRAPHY
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and visiting Professor at the MIT Media Lab. A behavioral economist, Arielys research has shown that we all succumb to irrationality in situations where rational thought is expected. He is an expert on how people actually act and why they act in all kinds of business and economic environments, and what this means for business innovation, strategy, marketing and pricing.
Ariely is the author of the new best-selling book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, (HarperCollins). In this groundbreaking work, Ariely presents often humorous and peculiar research findings that provide new insights into human behavior that will help us make better decisions as individuals, as corporations, and as a society.
Ariely received a Ph.D. in marketing from Duke University, a Ph.D. and M.A. in cognitive psychology from the University of North Carolina at Chapel Hill, and a B.A. in psychology from Tel Aviv University.
He publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science, CNN, NPR, and ABCs 20/20.