THE T5 EXPERIENCE – JET BLUE'S REVOLUTIONARY TERMINAL AT JFK AIRPORT

Presented by Rick Blatstein – CEO of OTG (www.otgmanagement.com), and creator of unparalleled airport experiences for travelers and maximum revenue generating opportunities for Jet Blue and T5 vendors

A case study on Jet Blue’s new T5 at JFK International Airport - from conception to proposal to execution and will be illustrative of blue ocean and disruptive innovation theories. OTG is taking uncontested space (“dead” waiting room seats, underutilized 1st class lounges) and turning it into revenue generating space. At the same time they are offering alternatives in a previously “undisrupted” market.

T5 is scheduled to open in September 2008, and will be unlike anything we have seen or experienced to date. It will be a model for the rest of the world as airports around the globe rush to upgrade the experience of travelers who begrudgingly trudge through their terminals. There is going to be enormous press and buzz around T5 as the construction continues, as the renowned chefs come to NY, as the restaurants open, etc.

T5 and Jet Blue will become destinations finally relieving passengers of the feeling that they are prisoners held hostage by the airlines. Instead, passengers will decide that they need to fly Jet Blue and they need to fly out of T5.



CAMP BIZ SMART – TEENPRENEUR PANEL

A discussion with the winning team of students from the academy's 2008 business plan competition, moderated by Cisco CTO, Padmasree Warrior

CampBizSmart (www.campbizsmart.org) is a summer program whose mission is to provide hands-on education, employing real world skills, to prepare students for the competitive global marketplace. The winning team of students from the August 2008 session of CampBizSmart, sponsored by Microsoft and Cisco will participate in a moderated session. They will discuss the process of collaboration and teamwork that led to their development of a winning business plan for Wateroos, a California based beverage company.

In light of the looming leadership crisis that businesses face today, CampBizSmart offers a creative way in which to prepare tomorrow’s leaders today. Additionally, executives will hear first hand about how kids pave the way to success through learning, innovating, and exploring in ways such that barriers and obstacles become nonexistent.



23 AND ME
Led by Linda Avey, co-founder of 23andMe

With the mission of democratizing genomics, 23andMe (www.23andme.com) is illustrative of innovation in a wiki world. Linda Avey, co-founder of 23andMe, a pioneering Web-based, direct-to-consumer genome services company, will demonstrate the way in which data compiled from individuals around the globe is building a universal data base of genetic information with broad based value to individuals, executives, researchers and society at large.

By tapping into global data pools, how can your business expand and target your offerings, ultimately reaching more people and positively impacting your bottom line?



GLAXOSMITHKLINE
Led by Donna J. Sturgess, Global Head of Innovation

Hear how GlaxoSmithKline has successfully driven growth through innovation by creating, navigating, and mining emotional landscapes. Understanding that customers relate to brands on an emotional level and realizing that those emotions influence the purchasing decision, GSK has put into place a universally-applicable process. By eliciting and uncovering customer emotions, focusing on good health and wellness rather than the negative associations and implications of being on a diet, learn how GSK successfully introduced and nearly overnight made Alli, a diet product, a blockbuster success.



THE DRUMMER
Led by the film's director, Bill Block

The Drummer (www.thedrummershort.com), is an independent short film by first time director Bill Block. Since its 2008 release it has received numerous awards including “Best of Show” at the 41st Annual International Houston Film Festival, “Best Short” at the 13th Annual Stony Brook Film Festival, “Best Short” at the 13th Annual Nantucket Film Festival, and “Best of the Fest” at the 12th Annual Rhode Island International Film Festival. Shot in and around New York City, THE DRUMMER depicts the defining day in the life of a lost and defeated musician as he journeys far outside his comfort zone in order to find himself again, illustrating how best results are often attained when the norm is challenged.

Additionally, Bill’s film is an innovative approach to marketing and positioning in a crowded marketplace. He sees his award-winning Short as a ‘teaser’ to the feature film version he is planning to make.